In his stomping grounds of Detroit, Marcel Friday is simply known as “WHUTUPDOE,” the signature greeting amongst city dwellers. The moniker fits: Marcel is a ubiquitous figure in the Motor City as one of its premier tastemakers and movers. Along with serving as half of the BLAT! PACK management team, he multi-tasks as a journalist (VIBE, Detroit Fashion Pages, Avenue Report), freelance marketer (Cornerstone Promotions), promoter, and booker. Since launching his web site WHUTUPDOE.com, the site has become a goto source for music, sports, and political commentary. The site has also served as the official sponsor for projects by notable Detroit rap acts Street Justice and Miz Korona.